SCORE Workshop--Marketing Ideas for Small Businesses

SCORE Workshop with Jerry Myers from Southwest Missouri SCORE
Topic: Affordable Marketing Ideas for Small Businesses Workshop

This is a follow up workshop that will more thoroughly cover the subjects listed below that were addressed at the Lunch and Learn on June 16. Learn how even small businesses can market cost-effectively.
A brief survey of topics includes researching and selecting target markets; pricing strategies; advertising basics; competitor analysis; low-cost guerilla marketing techniques; product design and distribution using a marketing approach; how to position products or services in the clear high ground of a prospect's mind; branding; creating a marketing plan that maximizes profitability.